Norwegian, Lithuanian and English: why language is a competitive edge you're overlooking
Norway has one of the largest Lithuanian immigrant populations in the country, and many of them run their own businesses — in construction, cleaning, transport, car workshops. Yet almost every single website in these industries is built as if Norway only speaks Norwegian.
That's a strange priority, given how many of the customers — and the owners themselves — are actually most comfortable in another language.
Who do you lose when the site is only in Norwegian?
Think through who is actually going to read your site:
The customer looking for someone who understands them. A Lithuanian family planning a renovation, or a business owner hiring a cleaning company, feels safer when they can read about the service in their own language — even if they speak good Norwegian day to day. It's not about them having to have it in Lithuanian. It's that it signals: this company understands people like me.
You yourself, as the owner. If you're Lithuanian, Latvian or from another country and run a business in Norway, it's a big advantage to be able to present your company in your own mother tongue — without anything being lost in translation, and without having to trust that a translator captures the tone correctly.
The customer who googles in English. Norway has a steadily growing international population — people who work here but still google in English before they google in Norwegian. Without an English version you're invisible to them, no matter how good your business is.
We actually build trilingual websites — not Google Translate
This isn't a generic feature we've ticked off a list. I speak Norwegian, Lithuanian and English fluently myself, so when we make a trilingual website for you, it isn't machine translation being pasted in — it's text that actually makes sense in each language, with the right tone for each audience.
It's a difference your customers notice, even if they can't put their finger on why.
Who should consider this?
Is your customer base Norwegian, Lithuanian, or a mix? Do you have employees or partners who speak Lithuanian? Do you sell to businesses with international staff? Then a multilingual website isn't a “nice to have” — it's a direct route to customers your competitors overlook.
All our packages can be built multilingual — from Start (8 900 kr) for one extra language version, to Vekst (14 900 kr) and Signatur (27 900 kr) for a full trilingual structure with its own URLs and content tailored to each market.
See how it looks, free
As always: you pay nothing until you've seen the finished preview. If you want to see how your business looks in Norwegian, Lithuanian and English — side by side — just ask.
Nordic Web Agency builds websites for local businesses in Norway, based in Jessheim. Org.nr 936 627 013 MVA.
